 |
       
|
| The media's full of young entrepreneurs making their fortunes by floating dot.com companies, but the Internet has also made a huge difference to small and medium-sized businesses everywhere. Here’s how the web has opened up new markets for two different companies. Reedform Reedform, a traditional print management firm, has improved its service by enabling customers to order and receive print jobs "just in time" and track their projects on their own PC. Having seen a diminishing demand for its conventional products, such as business forms, Reedform invested £40,000 in hardware, software and a new website to allow customers to place orders, make enquiries about stocks and check progress via the site. One hundred of Reedform’s customers – accounting for 75% of its business – now use this new e-commerce service, and Reedform is enjoying enhanced customer loyalty and the associated benefits of providing added value to its clientbase. Teddington Cheese A highly specialised food retailer in south-west London, Teddington Cheese now reaches new customers on-line. The company's website paid for itself within 12 months and has generated so much additional business that they have opened a new store. Having identified the potential for attracting new customers outside the local area, Teddington Cheese invested around £8,000 in establishing its web presence with an on-line ordering facility, and the site now receives over 1,000 hits each week. It has increased turnover by 10% from new orders, predominantly within the UK and from international customers sending gifts to friends and relatives in the UK. Sounds like a pipe dream? These are real examples, and at khclick we can make it a reality for your business. To find out how, e-mail us or give us a call on 01223 519611 – it makes good business sense. |
|
|
|
|